systems

Power Systems, Propaganda, and the Maintenance of Exploitation

 By Marcus Kahn

In biology class, I was taught that structure determines function. The respiratory system has a lot of surface area (structure) to absorb and distribute oxygen (function). The lungs may be built of the same basic substance as other parts of the body (carbon, oxygen, nitrogen, etc.) but the structural arrangement at an atomic, molecular, and cellular level determines how the larger system behaves. A sword and a scalpel may be built of the same metal, but they are designed and structured to accomplish completely different tasks.

With this in mind, we should evaluate the function of our existing power system according to its structure and determine what it is designed to accomplish. This involves stripping away its rhetoric and self-image, looking at the distribution of decision-making power, and determining whether the system is capable of being reformed into something fair and equitable, or whether it’s a sword that needs to be melted down and transformed using the same basic substances, people and law.

A democratic power system seeks to give everyone an equal voice in collective decisions, rooted in the underlying assumption that such a system of governance would tend towards justice and prosperity. If the atoms are horizontally structured through laws that provide equal access to decision-making, this will lead to an equitable distribution of resources and opportunity. If the system is hierarchically structured and decision-making emanates from the top, the system will function exploitatively to the benefit of those in power. Democratic (bottom-up flow of decision-making) and authoritarian (top-down flow of decision-making) power systems may be built of the same basic substance (people and rules to govern their behavior), but their differing structures determine who they ultimately serve. When decision-making power is concentrated in the hands of a few, a small minority becomes capable of systematically defending their interests by creating law and enforcing it through legally sanctioned violence.

There are examples of concentrated power in monarchies and theocracies throughout history whereby the labor of the majority is exploited for the profit of the powerful few, at the cost of human life and the ability to control that life. The ‘special interests’ of the powerful minority not only differ from the interests of the vast majority of the population. Their achievement depends on popular submission to the will of those in power. But popular submission to an exploitative power system is no easy task. It is difficult to convince people to work for you and hand over the fruits of their labor, whether that’s years of unpaid childcare or ten hours a day behind a desk. Power systems require a parallel system of belief to accomplish what they can’t enforce physically. You need to convince a substantial portion of the population, as well as yourself, that you are justified in dictating their behavior and demanding their obedience.

The way exploitative power systems are justified can usefully be termed as the ‘dominant ideology’ in a given society. Dominant ideologies have varied across time and geopolitical situation. In 14th century England you might have someone holding up a bible to justify taxing landless peasants, meanwhile an Aztec priest is across the ocean telling everyone why his divine right to rule justifies economic inequality and social control. In the more secular modern age, the dominant ideology has taken on a global and comparatively homogenous character. The modern dominant ideology, (the belief system that justifies exploitation) can be conceptually divided into four interdependent categories based off their inherent properties and historical development; patriarchy (oppression justified by gender and sexuality), state-corporate capitalism (oppression justified by property rights), imperialism (oppression justified by nationality) and white supremacy (oppression justified by perceived race).

History rarely provides neat watersheds, but much of their development and form can be explained by the residual power of fundamentalist religion, the ‘discovery’ of the New World and corresponding racist-imperialist colonial systems that extended from western Europe beginning in the 16th century, and the crystallization of the state-corporate capitalist economic system through the growth of multinational corporations and massive financial institutions since the late 19th century, accelerated after WWII and enforced by powerful Western nations, primarily U.S. military and economic power.

These forms of oppression are deeply interlinked, backed by the threat and execution of lawful violence, and justified by information distributed from powerful institutions directed by men, billionaires, powerful nations, and white people, most potently all four wrapped into one person like Zuckerberg, Bloomberg, Jobs, Bezos, Murdoch, Gates, or Trump.

The means of reproducing and distributing the dominant ideology changes in tandem with technological advances. The modern development of mass information distribution systems (e.g. standardized education, corporate mass media, the public relations and advertising industries, and more recently the Internet) has given a tiny minority historically unprecedented influence over the information people receive, and therefore how they behave. If people clearly understand universal rights to freedom, health, safety, and sustenance they will resist laws, ideas, and people that oppose those rights. If they pledge allegiance to a nationalist symbol before absorbing thirteen years of revisionist history or read the same newspaper every day, they are much more likely to uphold the existing power system because they are convinced it’s the right thing to do. In its essence, what has developed over the past century is a highly sophisticated propaganda system whose ideological production is distributed among powerful institutions in the public and private sectors. These institutions are controlled by a class of individuals who share similar, though not always identical interests.

The label ‘propaganda system’ may seem counterintuitive. When we hear the word ‘propaganda’ we tend to picture a tightly coordinated and centralized government-run agency that distributes pamphlets, radio broadcasts, etc. Chomsky notes an inverse relationship between a state’s ability to use violence on its own population, and the sophistication of the propaganda system in place. The more authoritarian the power system is, the more rudimentary its propaganda, the more democratic the more sophisticated. Within so-called “free” societies like the U.K. and the U.S., violence is not always an easy option for maintaining power. Through popular struggles over the centuries, these societies have made some limited progress in securing legal protections against state-sanctioned violence, and those in power have had to find new ways to ensure obedience.

This sincere fear of public disobedience and interference in public policy has been referred to as the ‘threat of democracy’ or more recently the ‘crisis of democracy’. But the need to structurally marginalize public influence is a priority James Madison understood when designing a constitutional framework put in place to protect the interests of the ‘minority of the opulent’, and a phenomenon those in power in the 1960s and 70s understood when facing popular resistance in the form of the civil rights, anti-war, labor, and feminist movements. In response to this threat, and enabled by developments in communications technology, those with a vested interest in maintaining and furthering the existing power system established control over new means of mass information distribution to marshal public behavior without the use of force and ‘manufacture consent’ for exploitative public policy.

This system of ideological control is not centrally coordinated or even fully understood by those who participate. Executives at ABC (Disney) and NBC (General Electric) do not call each other to compare notes on how to oppress the working class. But those with ultimate decision-making power atop these rigidly structured and powerful institutions (mostly rich white men from powerful countries) share similar interests on a range of public policy issues and independently manufacture a limited range of debate that tries to ignore or vilify ideas and people that threaten their power. Though slight variations in tactics and opinion reflect the distribution of power amongst distinct institutions, the output of corporate mass media institutions is ideologically consistent due to hierarchical and undemocratic internal structures, and is also influenced by mutualistic relationships with other centers of concentrated power (e.g. a government that supplies fresh official information or the corporate advertisers who help pay the bills). These inherent structural pressures orient public discourse towards the interests of the powerful.

Corporate media institutions help to reframe critical issues that have attracted popular concern such as climate change, wealth distribution, military intervention, health care, and police power in ways that maintain the integrity of the power system and ensure the continued exploitation of the global population for private gain without meaningful public interference. By appealing to widespread dissatisfaction and perhaps themselves using the language of ‘reform’, those with power avoid addressing the need for transformative deconstruction and the institution of democratic structures of governance that are upheld by popular consent and dictated by collective decision-making rather than violence and ideological management.